2020 has shaped up to be an unusual election year, to say the least. At the onset, political ad spending was projected to be at an all time high between presidential, house, senate, gubernatorial races, but unprecedented circumstances made even the savviest of candidates and marketers revisit their marketing and media plans time and time again.
Hear from our expert team of panelists to learn
How projections stacked up to reality
Lessons learned from the first half of 2020
Key predictions moving into the fall election cycle
The new rules of audience engagement during an election year
The noise can be deafening, which is why it’s important for both political and non-political advertisers to understand the implications of the 2020 election and learn how to drive impact for their brand on their terms.
Our Panel:
Justin Lokay
Effectv (A Comcast Company)
Roger Rafson
Gen Media Partners
Mark Harris
ColdSpark
Our Moderator:
George Potts
Fifth Influence
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